Yesterday, I read about one of the most brazen tactics deployed by businesses to push their sales in periods when there are few takers. It is the case of Toy manufacturers in the
Yesterday, I read about one of the most brazen tactics deployed by businesses to push their sales in periods when there are few takers. It is the case of Toy manufacturers in the
On November 18, 1978, a piece of news shocked the world. More than 900 people committed mass suicide in a remote settlement called Jonestown in Guyana, South America.
But how could something of
In World War II, there were Jewish refugees in the Japanese city of Kobe and also in the Japanese-controlled city of Shanghai. These refugees had taken refuge here owing to the soft stance
Continuing on the Chapter on Commitment and Consistency from the book 'Influence' by Robert Cialdini, I encountered another interesting example of compliance from a set of people.
A low-ball procedure is